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Telephone SurveysA set of questions employed to ascertain people's
opinions on particular topics. Participants will be contacted by phone and the interviewer will ask a standard set of questions. They provide a means of gathering a
snapshot of the views of a large number of people. The results can be summarised in the form of statistics allowing the measurement of such things as:
Telephone Surveys are used when we need
to gather a quick response and are usually easier to manage than face-to-face
interviews.
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