A scheme to help reduce traffic congestion and boost sustainable travel in and out of Leicester is being launched this week.
Around 8,000 residents living in Glenfield, New Parks and parts of Groby will receive postcards informing them of the scheme, before doorstep visits begin in July.
Leicestershire County and Leicester City councils have joined together to encourage residents to learn more about sustainable travel and help to tackle congestion following improvements made to roads and pavements in the area.
As part of the scheme, people will be asked about their travel patterns and given information and advice about alternative options, such as walking, cycling and public transport.
A range of offers from will be available as part of the survey including discounts on bus travel, bike servicing and a Leicester OneCard – a smartcard which stores travel passes, to make travel easier.
Working together we’ve invested in improving in the walking and cycling network in the area and want to encourage people to now think about making use of these, as well as the area’s bus links, instead of their cars for short journeys.
This should help cut congestion, encourage fitness and help people save money at the same time.Person:Councillor Peter Osborne, cabinet member for highways and transport
Councillor Adam Clarke, Leicester’s assistant city mayor responsible for energy and sustainability, added: “We know from our Connecting Leicester programme in the city that making improvements to our walking and cycling networks will encourage more people to use them. We’ve already seen an increase in people walking past our city monitoring sites.
“By working in partnership on schemes like this one, we can extend this work to further areas of the city and county, giving people more choice over how they get around and making sustainable travel choices a viable option for people.”
The survey forms part of the Leicester North West Transport scheme, a joint scheme with Leicester City Council which aims to improve the road network in the north west of Leicester and neighbouring parts of the county. The scheme is being funded by a £16.2million Local Growth Deal allocation, through the Leicester and Leicestershire Enterprise Partnership (LLEP) and £3 million from the city and county councils.
The personal travel planning survey is part of the councils’ Choose How You Move campaign – more details are available here.
The LLEP is a strategic body established to drive forward regeneration and growth of the local economy. The LLEP works with partners and Government to set out key investment priorities for Leicester & Leicestershire. It also invests funding and aligns partner resources and through its investments and it influences and drives activities that ensure positive outcomes for the local economy.
To find out more, visit the LLEP's website.