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Council backs campaign to encourage children to eat more veg

Leicestershire pupils are eating to defeat their vegetables

School pupils sat at a table eating sweetcorn
Pupils at Robert Bakewell School, Loughborough tucking into delicious sweetcorn

Leicestershire County Council has joined a national campaign to encourage children across the county to eat more vegetables. 

Veg Power’s national seven-week campaign, Eat Them To Defeat Them, launched on 15 February, aims to capture children’s imagination by encouraging them to join the fight to defeat vegetables.

County council services, LTS Catering and public health have joined forces to get Leicestershire schools involved in the healthy eating initiative.

For seven weeks children will be encouraged to arm themselves with their knives and forks to take down the vegetable of the week.

Carrots, peas and sweetcorn have all already felt the wrath of the counties children munching down on them, with broccoli getting the chop this week (16th March). 

Schools are helping out by promoting to pupils the benefits of eating the vegetable of the week and using the vegetable in the school food to prove how defeating vegetables is very tasty work! 

More than 60 schools are taking part across the county.

This kind of initiative is a great way to get children engaged with and motivated by healthy eating. It really compliments the weight management work that we are doing within our public health service and we hope that parents and children alike will take advantage of the resources available to help develop healthy habits inside and outside of the home that will last a lifetime.

Recipes and reward charts are available for children who want to carry on the fight at home, with parents being encouraged to help by making sure they're defeating their veg too. 

Dame Rosie Boycott, Chair of Veg Power said: “The Eat Them to Defeat Them campaign has driven real behaviour change and is loved by children and adults alike.

"We’ve proven that the power of creative advertising can inspire children to eat more veg and reduce their chances of developing diet-related illness, so it’s crucial that we build on this success: industry, business and Government must forge ahead and promote veg in more dynamic and creative ways.”

The council’s catering service are working closely with schools to offer exciting and delicious food which is also healthy and balanced. 

Jackie Manship, LTS catering services manager, said: “We’re delighted to be involved in the ‘Veg Power’ campaign and have worked closely with both Public Health and Sustainable Food Partnership colleagues to provide additional support for participating schools, helping them to bring meal times to life.”  

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