Personal travel plans are being launched to help reduce traffic congestion and boost sustainable travel in and out of Leicester.
Around 10,000 residents living in Braunstone, West End and Rowley Fields will start to receive postcards telling them about the personal travel plans which will then be followed up with doorstep visits over the next few weeks.
The county and city councils have joined forces, through their support for the Access Fund, to encourage residents to learn more about sustainable travel, help tackle congestion as well as adopting lifestyle changes to be more active.
As part of the scheme, people will be asked about their travel patterns and given information and advice about alternative options, such as walking, cycling and public transport as well as tips on smart driving and car sharing.
A range of offers will be available as part of discussions with residents, including discounts on bus travel and bike purchases and servicing, as well as the opportunity to attend cycle training courses.
We’re working closely with the city council to raise awareness and work with local residents to influence changes in their behaviour. The plans also highlight the different methods of sustainable transport and offers available. This should help tackle congestion, encourage active travel and help people save moneyPerson:Blake Pain, county council cabinet member for environment and transport
Councillor Adam Clarke, Leicester’s assistant city mayor responsible for energy and sustainability, added: “We know from our Connecting Leicester programme in the city that making improvements to our walking and cycling networks will encourage more people to use them. We’ve already seen an increase in people walking past our city monitoring sites.
“By working in partnership on schemes such as this one, we can extend this work to further areas of the city and county, giving people more choice over how they get around and making sustainable travel choices a viable option for people.”
The personal travel plans form part of the councils’ Choose How You Move campaign – for further details visit http://www.choosehowyoumove.co.uk
The Access Fund grant was awarded to Leicestershire County Council and Leicester City Council after a successful bid for a share of the Government’s £60million Sustainable Transport Access Fund, designed to encourage more people to walk or cycle to work, schools and colleges.
The £3.2m joint award for Leicester and Leicestershire – called ‘Choose How You Move’ – will support a three-year programme of sustainable transport schemes focussing on the west of the city and neighbouring areas of the county.