This consultation runs from Friday 17 April to Tuesday 5 May 2026.
The new North and East Melton Mowbray Distributor Road (NEMMDR) is a 4.5-mile-long route designed to divert traffic away from Melton’s busy town centre. Over 10 years in the making, it’s the council’s biggest ever road project to date.
Soon to open to the public (in May 2026), we’re asking for your help to choose the road’s name. Selected names were shortlisted by a local board and reflect Melton Mowbray’s geography, history, and rich heritage.
The shortlisted names are:
- Pork Pie Way
- River Eye Road
- Wreake Road
- Lazars Way
- Wolds Way
- Farrier Way
- Victory Road
- Military Way
- Veteran Road
Frequently asked questions
How were the shortlisted names chosen?
The names were suggested by council officers, working with local councillors and partners. They are based on Melton’s local history, surroundings and character. All shortlisted names meet the council’s rules and guidelines for street naming.
Shortlisted names and what they mean:
- Pork Pie Way – reflects Melton Mowbray’s long standing national reputation as the home of the famous Melton Mowbray pork pie
- River Eye Road – comes from the River Eye which runs through Melton Mowbray and is an important local natural feature
- Wreake Road – taken from the River Wreake which flows close to Melton Mowbray and has shaped the local area over time
- Lazars Way – refers to nearby Burton Lazars which takes its name from the medieval Knights of St Lazarus, who had a significant historical presence in the area
- Wolds Way – refers to the nearby Wolds landscape reflecting the town’s rural setting and connections to the surrounding countryside
- Farrier Way – Farriers trained at the Melton Mowbray Defence Animal Training Regiment care for horses
- Victory Road – recognises Melton Mowbray’s historic links to national moments of victory and remembrance
- Military Way – reflects Melton Mowbray’s strong and long established links with the Armed Forces
- Veteran Road – recognises the contribution of veterans and highlights Melton Mowbray’s continuing military connections
Will the name with the most votes be used?
Yes, the name that receives the most votes will be used when formally naming the new road.
When will the road be formally named and how will this be confirmed?
The road will be formally named in time for it to open. Once the poll has closed and the name is official, the council will confirm the chosen name. Street name signs will be installed as part of the usual process.
Why can’t people suggest a completely new name?
The shortlisted names have already gone through the required checks and consultation to make sure they meet official street naming rules. Allowing open suggestions would not fit with this formal process.
Have your say
Vote for your favourite name below by midnight Tuesday 5 May 2026.
In-person event
Cast your vote in person and learn more about the NEMMDR:
Date: Tuesday 21 April
Time: 8.30am to 3pm
Location: Melton Mowbray Farmers Market, Scalford Road, Melton Mowbray LE13 1JY