Tourism growth plan

Find out about our ambitious plans to attract more visitors.

Our plan sets out how Leicester and Leicestershire will be positioned as a leading destination for leisure and business tourism.

It provides a framework for the city and county’s efforts to attract an increasing number of both leisure and business visitors to the area – while encouraging those visitors to stay longer and spend more.


Did you know?

Latest figures show that tourism in the area is booming - contributing more than £1.8billion to Leicester and Leicestershire’s economy in the last year alone

With growth rates for the area higher than the national average, the city and county councils expect the value of tourism to rise to more than £2billion by 2025.