Discover active escapes with a new ‘Fitcation’ short break

Looking to get out and about this summer? A new campaign is showcasing the wealth of activities across Leicestershire

Council leads launch new tourism campaign


Visitors to Leicestershire can enjoy a new ‘Fitcation’ short break, experiencing a wide range of thrill-seeking challenges and adventure activities, as well as learning a new sport or finding some active family fun.

Developed by Visit Leicester in partnership with Active Together, one of the key aims of the Fitcation campaign is to encourage families, individuals and groups to include physical activities when booking a short break. It features a range of over 40 bookable activities and challenges for short breaks in Leicester and Leicestershire covering three themes: Adrenaline Escapes, Sporting Escapes and Active Family Escapes. 

The campaign gives plenty of inspiration for having fun together. Challenge your friends to a quad bike safari, learn to pilot a hovercraft over land and water, skydive or see the county from the air in a glider. Families can enjoy time away from tablets and screens with roller discos, getting lost in an eight-acre Maize Maze or taking a round of crazy golf on a dairy farm. 

For those who prefer something gentler, there is the chance to kayak and camp under the stars by the River Soar or improve your golf surrounded by the leafy beauty of the Charnwood Forest.  

Fitcation is all about having gentle adventures and active short breaks to stay healthy, energised and happy. Trying a new sport, setting a personal challenge to get a buzz of achievement or just taking a walk in the beautiful Leicestershire countryside will create a sense of wellbeing that helps us cope better with our daily lives. 

The campaign has a selection of holiday and short break ideas including luxury boutique narrowboat trips and e-bike cycling adventures in the National Forest.

Councillor Piara Singh Clair, Deputy City Mayor, said: “Fitcation was inspired by the desire to make Leicester and Leicestershire a distinctive destination that unifies both urban and rural areas.

“Recent reports have shown that recovery in our local tourism sector has been stronger than in many other parts of the country. We are hoping that, through campaigns such as Fitcation, we will continue to help businesses to thrive and grow. We want Leicester and Leicestershire to be a destination of choice for those taking holidays and short breaks in the UK.”

 

This campaign provides visitors with a great opportunity to enjoy all the beautiful natural surroundings we have in the city and the county of Leicestershire. We have over 70 miles of waterways that are perfect for enjoying on a narrowboat, from a kayak or paddleboard, plus lakes and coves which are perfect for trying open water swimming or diving, country parks for mountain biking and The National Forest for walking and cycling. 

After two years of restrictions, we are all keen to get back out and have fun with the friends and family we’ve been separated from, and this campaign gives plenty of inspiration for having fun together.

Councillor Deborah Taylor, Deputy Leader at Leicestershire County Council
 

 

Visit Leicester’s Fitcation is about inspiring gentle adventures and active escapes as part of short break activity holidays and trips.

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